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The Team
The Team
Steve Alexander
Positioned at the intersection of Film, TV, and Branded content with a career spanning 30 years as an agent at CAA, ICM and tenure producing films at Charles Roven’s Atlas Entertainment (Dark Knight, American Hustle), Steve has deep relationships at the highest levels in Hollywood. Steve has established, built, and architected the careers of artists such as Heath Ledger, Jared Leto, Jeff Bridges, John Travolta, Kim Basinger, and Natalie Portman.
These deep Hollywood relationships can be leveraged as potential brand ambassadors for product endorsements.
As a luxury property developer, Steve and his wife, renowned designer Vanessa Alexander (Alexander Design), have created some of the most coveted properties in Los Angeles, reaching record sales figures.
Steve has been able to merge entertainment, design & development to lead the luxury market to create bespoke, branded “lifestyle” homes for celebrities and industry leaders in Los Angeles.
Steve has joined forces with Barry and Todd to Co-Found Grade, which incorporates design, development & real estate sales.
Co-Founder
Todd DeMann
With over twenty years of experience in design, finance, and real estate development, Todd established himself as one of the top executives in his field. Combining creative vision and leadership with rigorous organizational skills creates a potent force in high-stakes urban real estate development and global hospitality.
As a developer, Todd has extensive experience in high-end residential development in Los Angeles and is working on luxury ground-up, and substantial remodel projects in Beverly Hills, Bel Air and West Hollywood. Todd syndicated such projects with a pool of high-net-worth investors and lenders, raising over $125m.
After relocating to Los Angeles from New York, Todd formed a vertically integrated hospitality design & sourcing firm serving luxury clients worldwide. Managed overall performance of multi-disciplinary design practice targeting boutique/luxury hotel & hospitality market while working on projects for hospitality leaders such as Ritz-Carlton, Four Seasons & Starwood Hotels.
Todd created the founding vision for his design company by changing the business model from a services company to a worldwide design sourcing platform. Todd directly managed all design & contracting teams working from countries like the US, Italy, Australia, the Philippines and China.
Todd has joined forces with Barry and Steve to Co-Found Grade, which incorporates design, development & real estate sales.
Co-Founder
Liz Feldman
Liz, a Los Angeles native, attended the prestigious Brentwood School before venturing east to Syracuse University, where she graduated summa cum laude as a triple major in real estate, finance, and accounting and a minor in economics. During her time at Syracuse, Liz was involved in a professional fraternity and the real estate club, holding executive board positions in both organizations.
Upon graduating in 2022, Liz returned to Los Angeles to begin her career in real estate. She gained experience as a junior project manager working on luxury residential development projects. Liz has been able to put the knowledge from her studies as well as her organizational and communication skills, to use daily. With a keen eye for detail, Liz calmly navigates all moving parts in development.
Junior Project Manager
Let's Talk
Get in touch with our team at Grade, and let's chat about how we can work together to create the best and most coveted properties in Los Angeles
